About us

Our Story

I’ve always dreamed of opening my own store — a place where creativity, family, and hard work come together. The Emerald Stag Co. is that dream brought to life.

We’re a proud military and first responder family. My husband serves with our local volunteer fire department, and my son currently serves on active duty in the U.S. Army. Their courage and commitment inspire me every day.

What began as a small hobby — making shirts and freshies for friends and family — grew into something more. Every design, every scent, and every package reflects that same spirit of service, pride, and doing things the right way.

What We Stand For

  • Quality without shortcuts — If we wouldn’t wear it or gift it, we won’t sell it.
  • Crafted with purpose — Soft, durable prints and long-lasting scents made for real life.
  • Respect for the doers — We honor the people who build, fix, protect, and serve.

Ruck & Iron — Forged for the Backbone of America

Born inside The Emerald Stag Co., Ruck & Iron celebrates blue-collar grit, first responders, and our military community. It’s tough gear for tougher people — built to last as long as your shift.

Handmade doesn’t mean small — it means crafted with purpose.

Thank you for supporting my dream, my family, and the community of hardworking men and women who inspire everything we make.